The New summer clothing collection 2022 for Mens

Jan 14 2024 Published by admin under Uncategorized

In the summer season, everyone demands attire that seems comfortable and airy. The piece of clothing which sticks to the body and is of warm stuff is disliked in the summer season. Every season has its own clothing line according to the seasonal change. Hansensurf has launched their new summer collection 2022, which can be used for dressing up in a cool way, revealing the best fashion taste and comfort.

New Mens Summer cloth collection 2022

We know that clothes are an integral part of our life. Clothes help protect our body from harmful injuries and help cover up the body. The best attires are the ones that build up a strong personality, and for such a purpose, the clothing line matters a lot. Summer clothing collection launched by Hansensurf focuses on introducing the best collection for Men’s which can provide comfort to the body in drenching hot weather.

The clothing line’s stuff and material in the summer season matter a lot. The main focus of this summer collection 2022 is to provide top-notch quality fabric in their attires that can fulfill the demand of trending fashion and provide comfort to the body in this scorching heat of the sun.

Casual wear and new summer collection 2022

The summer collection doesn’t mean that it includes a variety of expensive clothes and cannot be worn as casual wear. The new summer collection 2022 is designed in such a way that it can be worn as a casual wear too, along with fulfilling the demand for party wear and other functions. An unlimited range of vibrant colors is introduced in this clothing line, providing a refreshing and cool feeling to the eyes. Such trending colors are the demands of the summer season and are demanded a lot by people which our clothing line is providing willingly.

Advantages of new summe Clothing collection 2022

New summer collection 2022 is advantageous in many ways due to its fabric, comfort, and availability. This summer collection range holds the fabric of the cloth, which protects from UV rays harmful to the skin. The fabric of summer collections is usually not fragile, but special focus is laid on this issue for providing the best item to the purchasers. Moreover, the summer collection provides easiness and comfort to their purchasers and helps absorb sweat and perspiration by all means. It will eventually keep the person cool in the dazzling rays of the tropical sun.

Mens new summer collection can be used as both; casual wear and formal wear. It has an unlimited range of refreshing and vibrant colors selected according to the trending fashion and demands of people.

There is a wide range of loose and fashionable clothes for their purchasers. In summers, most people prefer to wear loose clothes to avoid sweat and perspiration, so all kinds of sizes are available that a person can choose easily.

It is a collection that is worth demanding and a must to purchase. With an unlimited number of trending and refreshing patterns with vibrant colors, this clothing collection is a must-to-purchase.

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Top Six Reasons to Outsource Telemarketing

Jan 14 2024 Published by admin under Uncategorized

There are many companies who successfully manage their telemarketing campaigns in-house and, on the surface, this might appear a very cost effective option that uses spare capacity. You could be forgiven for thinking that anyone who can communicate over the phone is capable of being a telemarketer. And surely, someone from within your organisation should be better able to represent you than someone from an outside organisation ……right? As with most things, it isn’t quite that simple…

1. Specialist Skills

The ability to hold a conversation on the phone does not make for a qualified, competent telemarketer or telesales professional. It takes a particular set of skills and natural aptitude to sustain high volume calling at the standard required to produce good quality outcomes, particularly in the B2B lead generation environment. An agency will take great pains to recruit the right individuals, putting a pool of callers at the disposal of the client, to be assigned according to the needs of each campaign – including multilingual agents for overseas campaigns.

Some skills can be taught but others are inherent to an individual’s personality, including self-confidence and the tenacity to stay focused and maintain performance, despite repeated rejection. There is nothing easy or attractive about cold calling and even hardened salespeople shy away from it, especially those accustomed to warm, sales qualified leads. The strong persuasive skills required for demand generation, are very different attributes to those needed for a research task or survey, and agencies recruit and match skills accordingly.

Here at The Telemarketing Company, our agents undergo industry standard training – Institute of Sales Management for our persuasive team and Market Research Society/Interviewer Quality Control Scheme for our CATI market researchers) – to equip them with baseline skills – solution selling, rapport building, listening skills – in line with their specialism’s. This is then supplemented by campaign specific training on the client’s brand and proposition, the competitive landscape, product benefits, and customer pain points.

This level of training puts tools at the disposal of agency staff that are not available to the average individual in a typical office environment.

2. Proactive Account Management

Whilst telemarketing can be a catch all phrase, it encompasses many different activity types including lead generation, appointment setting, transactional telesales, inbound call handling and, in some cases, pre and post sales telephone research. An experienced account manager with broad and deep knowledge of these areas will apply best practice from previous campaigns, whilst working to understand what needs to be done differently, as no two campaigns are the same.

They will:

Assign agents with the right skills and experience for your campaign profile.
Work on a detailed brief capturing your proposition, USPs, key messages and desired outcomes using a framework such as BANT (Budget, Authority, Need, Timing) to understand the key criteria that define value for you.
Implement an early stage campaign review capturing client and agent feedback so that barriers and pain points not covered by the brief are addressed from the start.
Listen to call recordings to understand which agents and approaches are most effective so that best practice is shared across the team.
Identify pockets of data and sectors that are getting more traction than others, so that resource can be targeted where it brings most return.
Establish an ongoing feedback loop using reporting tools, regular reviews and regular communication with agents and client to optimise campaign performance.
The level of expert account management ensures that each campaign has the best chance of delivering strong ROI.
3. Structured, Systematic Approach

An account manager within an agency also has the benefit of detailed insight into campaign performance provided by a bespoke calling platform:

The calling platform increases the fluidity of the calls and allows agents to track pipeline, capture notes and feedback. Productivity levels in this environment are naturally higher (15-20 calls out per hour) than in-house where the individual may be grappling with a standard CRM, or potentially calling from and manually updating a list in excel.

Reporting and Metrics
This type of platform also provides a wealth of reporting and metrics giving the account manager increased visibility, enabling them to optimise campaign performance at both the agent and campaign level.

Data Management
The platform, and the reporting it supports, facilitates data management –a natural cornerstone of any successful calling campaign. It will highlight where data quality is poor and which pots of data are feeding the pipeline and results. Rather than burning through data for quick wins, agents can nurture the pipeline, schedule call backs, send literature to follow up and develop opportunities for both the short and long term.

Call Recordings
Call recordings add a further layer of visibility and transparency, providing the perfect tool to monitor ongoing performance, giving clients clear insight into how their proposition is presented and received, enabling them to provide feedback to optimise results.

These increased layers of visibility and the consistent, structured approach coupled with bespoke platforms and systems provide a much better foundation for success than a typical office infrastructure.

4. Resource Management

Agency callers are in a results-driven, competitive setting, where everyone is 100% focused on the same, or similar tasks. It is harder to focus when juggling a mix of reactive and proactive tasks, and easier to be distracted in a less controlled environment. Individuals making calls in an office environment where no one else is calling, may also feel self-conscious, especially if they lack training.

Finances permitting, it is possible to recreate a call centre environment in-house, taking the same approach in terms of staff recruitment, training and ongoing coaching, as well as IT infrastructure. Yet, even with the required investment, it may still be difficult to match the capability and flexibility of an outsourced resource.

A larger pool of agents shared across multiple campaigns allows the agency to move callers around to ramp a campaign up or down as required to maintain a consistent flow of leads, or respond to peaks and troughs when managing inbound leads.
If you are looking to expand overseas, an agency can not only provide multilingual agents but can support out of hours calling, which is part and parcel of the environment but may be less acceptable in a normal office set up.
Agency resource can also be applied at very specific times of day according to the target sector profile. Calling into schools, for example, is often more successful later in the afternoon, as you have a better chance of reaching decision makers. An in-house team may not be as flexible with their time or their ability to target calls.
A large team of trained, seasoned callers provides a broader skill set and broader spread of experience to deal with different levels of decision maker, different functions, sectors and outcome types, as well as market stage. If traction is gained in a particular segment, agency resource can be shifted easily to where it will bring the best return, without a significant training overhead.
Aside from the flexibility of resource, an in-house team requires significant management time, not just to ensure campaigns run effectively but also to deal with personnel issues – holiday, sickness, turnover, as well as training and development. With an outsourced solution, the agency will manage all these aspects, without any impact on in-house management time and resource.

5. Brand Reputation

A structured framework, which supports a consistent approach, allows you to control how your brand is presented. A thorough brief, close supervision and ongoing monitoring through call recordings and detailed reports, ensures the message conveyed reflects your brand values and guarantees correct positioning of your propositions.

An in-house employee may already be familiar with your brand and could be perceived as being in a better position to answer technical or probing questions about products or services, but an agency with a strong brief can be very effective in presenting a client’s proposition. Agents are given very specific training on the propositions they present, with a clear process for escalating questions, or scheduling follow ups with sales or in-house teams where required. They typically follow a solution selling approach, asking open questions and capturing feedback and insight, but with a clear understanding of the extent of their remit.

A managed, measured approach based on a solid, thorough brief with a consistent message, continually monitored for quality and consistency will safeguard your brand reputation. A less structured and supervised environment and approach may be less effective.

6. Return on Investment

Whether handled in-house or through an agency, telemarketing can be one of the more expensive marketing channels. However, done well, it can produce a very strong ROI, particularly in the B2B sector where outcomes often have higher values.

In this respect, a controlled, measured approach is critical to secure the quality of output you need. Investing resource without a means to monitor the effort can be a false economy, producing an inconsistent flow of poor quality leads, which sap sales time and divert resource from real opportunities.

Once you have a sizeable team, ensuring they are fully utilised and minimising downtime is essential to ensure a return on that investment, but this can be a challenge as requirements fluctuate. An agency with a large pool of callers, managing multiple clients, can move resource around and re-deploy callers should requirements fluctuate at short notice.


Many businesses have, over time, built very successful in-house telemarketing teams producing a steady flow of high quality opportunities for their sales team, but this will have inevitably brought with it challenges and low points. What’s more, it is rarely the easiest or most cost effective option. Beyond the obvious financial investment, there are many important considerations including management overhead and time, hidden costs such as call charges, IT infrastructure, and of course higher personnel counts and costs.

Outsourcing may not make sense for every organisation but it certainly has advantages, high up on that list must be the productivity levels that can be achieved by dedicated agency teams, and tried and tested campaign management on purpose built technology platforms. And, if you are new to telemarketing or telesales – perhaps exploring a new approach or dealing with a short term requirement – an outsource option allows you to evaluate different models and approaches, in particular ‘build or buy’, to determine what’s right for you and your business.

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Trendy Summer fashion for women in 2022

Jan 14 2024 Published by admin under Uncategorized

Summer is going all out, and its comeback has made for a very elegant start to the season. Summer is the ideal season to dress your body up, and while it can be a difficult season to dress for at times, there are a few simple but effective techniques to dress for extreme heat and mugginess. So, Hansensurf has released their new summer collection 2022 for women, which can be used to dress you up in a pretty way while also revealing your best style, taste, and comfort.

Latest women’s summer fashion for 2022

During the late summer, the goal should be to have as much wind as possible. Consider sleeveless blouses and off-shoulder or puff-sleeve shirts instead of going entirely strapless. Casual shirts are also a fantastic option. The goal is to have as much wind as possible. Consider sleeveless blouses and off-the-shoulder or puff-sleeve shirts if you don’t want to go entirely strapless. Specialized textures are usually moisture-wicking, which Hansensurf offers. If you enjoy all of these things, you should choose Hansensurf because they have them all. Wondering why? Then you must visit their site and you will be amazed!

Perks of the Summer Clothing

Summer clothing should be able to wick moisture away quickly. It consumes and excretes liquids from your body. This keeps you dry by preventing moisture from accumulating between your clothing and your skin. According to most specialists on the subject, summer clothes should absorb around a fifth of their weight before becoming moist. Wearing cotton and a loose-fitting dress will keep you cool in the heat. Summer clothing should be wonderful because it is crucial for comfort. Summer apparel is noted for its coolness and high retentiveness, but it can also conduct heat. This means that heat from your body may pass through the cloth and exit, allowing you to stay much cooler. Summer clothing’s heat conductivity is thought to transmit heat away from the person and reflect heat.

So, choosing the right set of cloth for this Summer is crucial and we are here to help you put! We have set of classic cloths which are in new-fangled designs and are very comfortable to wear. This clothing collection is an absolute must-buy, with an endless number of moving and renewing examples in vibrant tones. So start your Summer season with a new set of clothes and new hope!

Latest Women’s Summer Fashion casual clothes

Summer casual apparel is made to be comfortable and easy to clean. The latest women’s summer fashion is arranged in such a way that women are set up in exactly the way they want. Summertime wardrobe essentials include shorts, basic shirts, skirts, and cool jeans made of nylon, cotton, material, silk, and blends. Summertime necessitates floral arrangements in bright pink, yellow, and blue colors. It’s also the season to visit beach and chill. So, have a look at the new collection of seaside cloths! It identified the need for smart casuals and is now offering the proper style in easy-going clothing for today’s diverse and flexible ladies.

It’s a collection that’s worth requesting and a must-have purchase. Are you hoping to feel at ease in your new clothes this summer?

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Email Marketing – Internet Product Marketing Revenue Booster

Jun 27 2023 Published by admin under Uncategorized

Making new innovative product might be an easy task; however, reaching the targeted customers about your new product is very difficult.

Consider a case study of Gaming Software. You have spent lot of efforts including your money and made excellent gaming software. You have successfully launched your product on your website.

Now check your revenue on sales.

Did you get the customer on the same day? Were you able to make progress within a week or month or year?

Without proper internet marketing, you cannot make progress.

We can categorize Internet Product Marketing as followings.

* Through SEO (Search Engine Optimization)

* Through Direct Email Marketing

In the first case, users visit your site through popular search engines, but your site may not be eligible for this marketing because you have recently launched your product and not yet listed in the search list by specific keywords.

Now what is the solution; it is Direct Email Marketing.

How to target your customers by email?

For Email Marketing, you need an online subscription manager to collect email ids based on your targeted business and Email Sender Software to send announcements and campaign emails by Text/HTML to your subscribers.

You can use EPractize Labs Business Solutions FREE Online Subscription Manager for your Email Marketing.

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Internet Marketing – Beginner Fundamentals I

Jun 27 2023 Published by admin under Uncategorized

Currently there is a overwhelming amount of information available. Wannabe entrepreneurs are overloaded with sources of advice. Worse yet, often the advice varies widely.

After reading thousands of pages…
After listening to hours of teleseminars…
After watching endless video clips…
After years of marketing both on and offline…
There are only two things to focus on:

Build a List
Focus on a Niche.
It is not my original idea. But it is intuitive. It is simple. It works. To be in business as an online direct marketer one needs several things. Before you start to hesitate or complain remember this…If one were opening a shop in a mall, then one would need:

shop space
inventory, etc….
For the online direct marketer the list is much less expensive and more basic. Many of the things most of us have in one form or another…

First let us deal with capital:

a quiet place to work
Now basic services usually paid monthly:

telephone service with unlimited long distance if available
internet service with high speed DSL or cable if available
I draw a line there because everyone pretty much has that list of ‘capital’ and ‘service’ items. Now let us deal with items which are specific to online direct marketing…

Marketing services which are usually paid monthly:

auto responder
lead capture pages
Google AdWords account
Google tracking
website service with what you see is what you get
domain name registry
website hosting
and a Paypal account.
I have attempted to choose items which are either free or inexpensive such as Paypal. I choose Google as the Search Engine because Google has better targeted traffic.

A realistic budget is as follows:

Paypal account ………….free
Google account …………free
Google tracking………….free
Auto responder………….about $18/month unlimited usage
Lead capture page………about $20/month unlimited lead capture pages
Hosted Web service…….about $20/month unlimited hosting for webpages
Domain names…………..variable with number of domain names
PPC advert………………..variable with usage
Until you have in place and are comfortable with, all of the above, it really does not matter what great new prelaunch deal is out there. You might get lucky and make a little money, but more likely you will not be able to take advantage of the great new prelaunch program you join because you do not have the basic fundamentals in place.

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Don’t Waste Your Marketing Dollars on People Who Don’t Like Hot Dogs!

Jun 27 2023 Published by admin under Uncategorized

Don’t you love going to a friend’s house just so they can whip out the latest family photos of fat ol’ uncle Ernie sitting in a beach chair, holding a warm beer and smiling like he just let out a fart.

What joy!

And don’t you just salivate over the thought of going to a dinner party where you’ll be seated next to a sweet old lady who’s dying to tell you about how she’s been constipated since 1964.

Can you just stand the thrill of it all?

And don’t you just love when businesses talk about how great they are, how they really care about their customers, how nobody can do a better job than they can, or provide better quality and service.

Or how they’ve been written up in the Podunk Herald for selling a billion Girl Scout cookies in one day, and they now sit on the board of the local mental health hospital, feed the homeless, and carry a pooper scooper when they walk their dog.

Are you getting my point?

Okay, let me put it to you this way…

Nobody gives a rat’s behind about you or you business – especially if they don’t know you – and you’re asking for their money!

So don’t talk about yourself or your business… when you’re trying to make a sale.

Because your customer has only one thing on his mind when he reads your ad, sales letter, brochure or walks into your store or offices:

WIIFM No, no, that’s not an FM radio station. They’re thinking What’s In It For Me.

So tell them!

But before you can tell them – you’ve got to know who they are – and what they really want.

I can earn $10,000 every day of the week selling $1 hot dogs from a pushcart… if in front of my pushcart there’s a ten-block-long line of hungry hot dog lovers.

So, in the unlikely event that you’re selling hot dogs – don’t waste your marketing efforts on people who aren’t hungry and don’t like hot dogs.

Pick the low hanging fruit! Okay, I’m mixing metaphors (in deference to those of you who might be vegetarians).

Back to Hot Hogs Wondering how to get that line to form in front of your pushcart? Simple.

Figure out why these people are hungry… and why they love hot dogs!

It wouldn’t hurt to also find out where they live, work and play – and how best to communicate with them.

Regardless of what you’re selling – hot dogs, financial planning, vitamins, enterprise software solutions or nose hair trimmers – would you communicate with an engineer in the same way you would with a harried housewife?

An engineer wants to see hard facts and figures, he’s not impressed or persuaded by florid promises or touchy-feely we love you, respect you type of language.

And he certainly doesn’t want to hear how great you think you, your product and company are.

The overburdened working wife and mom, on the other hand, wants to catch her breath. She’d love an hour-long massage, a dinner out – she wants to feel appreciated and understood.

So before you sell her – show and prove to her that you know what her every day is like and what will make her happy.

This is called market research. Do it. It will make you rich and save you time and effort.

Then, sit down at the kitchen table with your customer (no, not for real – though it wouldn’t be a bad idea if you can swing it) and tell them how it came to be that you understand what they’re going through and how – specifically – you’re able to help them.

Look… we all love to talk about ourselves. We are our most favorite subject, and the object of our most determined attention.

Haven’t you noticed that the degree to which someone values your friendship is directly proportional to the time you allow them to talk about themselves?

So turn that knowledge on its head when you’re marketing your product or service.

Let your customer read about himself in your marketing material.

The Most Powerful Word in the World

Do you know what the most powerful word – in any language – in the world is?

No, it’s not “Free” – though that probably comes in a close second.

The one word – the most powerful word – for you to use in your marketing material – regardless of what you’re selling…

…The one word above all others that will immediately get your customer’s attention and help persuade them to do your bidding is, are you ready for it? Here it is… your customer’s name.

Try getting someone’s attention, or impressing them with your devotion to their needs by saying, “Hey, you, buddy, you with the hair on your head, I’m over here, give me your money…”

Now of course you can’t always use a person’s name in your marketing material – but you can still “personalize” your marketing message.

You’ll sell more, and sell quicker when, in all your marketing material, you talk more about your customer… than about you or your company.

Returning now, and for the last time, to hot dogs…

Since it’s highly unlikely that you’re the only hot dog vendor in town… you’ve also got to figure out why your customer should buy your hot dogs… and not your competitor’s.

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Article Marketing Is Still Effective

Jun 27 2023 Published by admin under Uncategorized

Article marketing has been around for a few years. First, article marketing was a great way to gain content to ones site – soliciting article writers for their content. Next, article marketing became popular by helping to create backlinks to web sites. And now, article marketing is just becoming popular as a way to drive direct traffic to a web site.

Why the big shift? I think that the biggest shift lately has been that of the search engines repeatedly knocking out duplicate content, when that same content is submitted to 100′s of article directories, and filtering out duplicate content from AdSense sites, and that naturally allows strong, legitimate sites with article content to have their pages read more often. And that creates traffic for the article writer.

Article marketing in 2007 and beyond, I think, will focus on direct traffic to your web site from the traffic received by the article directories themselves. I think it will become a good action to write content specifically for the purpose of submitting to one web site, the #1 article directory, whichever that may be during a particular time frame, and gaining high search engine rank for the article itself, rather than focusing on getting your own web site high traffic levels directly from the search engines.

People are still making money online, it is still easy to make a full time income online, and in the year 2007 I think that article marketing will remain one of the easiest ways to get to a full time income online, starting from scratch.

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Affiliate Marketing is Today’s Top Internet Business Tool

Jun 27 2023 Published by admin under Uncategorized

You may have all heard of affiliate selling as a good way to make money online. But how is it supposed to work and how effective is it as an internet marketing tool? Before we talk about that, you need to ask yourself a simple question: in your day by day life, haven’t you sometimes recommended a product to someone? Something like, “I got that blender and it’s working very well. And the price is good too.” Not necessarily because you wanted to make publicity to the blender, but because you honestly believed it was a good deal and you wanted your friend to know about it.

Now image the whole internet surfers as potential “friends” to whom you recommend a product or another. What’s the best part, if you manage to convince them to buy, you get a commission for every product they purchase. You don’t need to have a product of your own. This is called affiliate marketing, and it can be a very successful internet marketing business.

If I were to give a definition, it would sound something like this: affiliate marketing is the action of referring your site’s visitors to a merchant’s site. Usually, if they make a purchase at the respective merchant’s site, you get a commission, which is a percentage out of the amount of money your visitor spent on your partner’s products.

Can this really be a home based internet marketing business? The answer is a resounding yes. Not only that, but it can bring you incomes which a typical job wouldn’t. Still, you have to bear in mind that although it can go on auto-pilot, you really have to put a lot of effort into this business and treat it like any other. It won’t make you an overnight millionaire, but it can certainly support you financially.

Now let’s talk about your line of business. What do you specifically want to do? What do you want to market? Remember one thing: there is a lot of competition in the internet world today, but a problem can’t exist without its solution, right? The answer to all the fierce competition as an easy one: specialization. I want to stretch out the importance of this term because it can be your key to success.

You need to find a niche market and then promote it. You will need a website for that, because that’s what internet is all about right? You must look at your site as an advertising tool, which will work for the merchants whom you are trying to represent. Still, you need to use this tool cautiously, as you don’t want your customers to flee once they see your website.

You don’t want to aggressively promote other merchants’ products, you need to pre-sell. To do that, you need to look like an expert in the eyes of your visitors, and they must see your affiliate links as simple recommendations from an expert, and they will much easily click it. They won’t be forced to do it, they will be RECOMMENDED to do it. That is a big difference, a difference that could change the course of your online business.

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Time to Kick Some Marketing Butt

Jun 27 2023 Published by admin under Uncategorized

Headlines that Suck…

Or, why Borat isn’t your target market…

Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence you’re reading right now?

Oh come on… you know the kind. They’re long, excruciating long – 40, 50, 60 word diatribes, whose only purpose is to pull the mesmerizing wool over some poor slob’s eyes.

Well, listen up, if you like putting the entire script of Days of Our Lives in a headline, I’ve got news for you…

That poor slob you’re yelling down to from on high is your client – and he’s paying for all that you do in your life – so start treating him/her with a truck-load more respect.

Stop acting like an insecure, uneducated copywriter/marketer/felon without an honest or creative thought in your head. Do a little homework. Find out what words, language and mode of expression really communicates and resonates with your target market.

Stop trying to cram every thought – every benefit, feature, offer, and guarantee – into a headline.

A headline has only one purpose (see below) – and believe me, it’s not to lie, educate or run at the mouth.

And Stop slapping garish red lipstick on huge botox inflated fonts in your headlines – all because you’re afraid that if you don’t… your victims won’t feel bludgeoned and compelled enough to read the rest of the ad.

Hello! I’ve got news for you…

That type of grab ‘em by the eyeballs and eardrum carnival barking style of selling don’t work no more!

Most people ain’t that stupid – not anymore!

Come on… don’t you know what’s going to happen if you don’t mend your ways and seek higher ground? You’re going to waste postage, bandwidth, good will, time, effort and lots of people’s patience.

Your reader, your cash cow – they who fund you, who put a roof over your head, and pay for all that is mentioned in paragraph one above – are going to either click away, turn the page or toss your marketing genius of a sales letter into that in which it belongs.

So, please stop, for your sake. And besides, you’re giving us marketers and copywriters a bad name – and polluting the environment – every environment – business, ecological and spiritual!

Listen, not only do these headlines scream that you’re trying to sell something (and by the way, people hate being sold) – they’re extremely hard, tiring and painful to read.

And don’t get me started on all those hyped-up, clichéd promises of instant riches, happiness and 70 virgins when you die – Jeez! Who do you think you’re marketing too? Borat!

Look. A headline’s sole purpose is to get you to read what’s right underneath it. Nothing more.

It’s supposed to stop you from picking your nose or whatever it was you were doing before you picked up the ad.

It’s supposed to strike a deep and resonating chord in your mind’s eye – so you can’t stop yourself from reading what’s right underneath it.

It’s supposed to show “a little leg” – and that’s it, not give away the whole show by parading around buck-naked.

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Make Great Profits Using Simple PPC Techniques For Affiliate Marketing

Jun 27 2023 Published by admin under Uncategorized

Pay Per Click (PPC) is one of the four most common ways of generating targeted traffic. PPC can also be one of the most profitable and cost effective methods of targeted internet advertising if used correctly. It is a fast growing sector of the online advertising world, accounting for 2 billion dollars a year at the moment and will probably increase to 8 billion dollars or even more by 2008.

A Brief Overview of how PPC Search Engine advertising works.

The search engines such as Google, will create listings and rank them by the amount each advertiser is willing to pay for each click through to their website from that search engine. Position is gained by each advertised bidding against each other to receive their desired for each keyword or phrase they wish to target.

If your bid is the highest on a keyword phrase then your ad will be ranked as number 1 in the PPC Search Engines paid listings which are found on the far right hand side of the search engine. After that the ads are ranked in descending order as decided by their maximum bid amount. This is the simple explanation.

Recently Google has made certain adjustments to their ranking system for their PPC advertising, meaning that bidding the highest will not guarantee you the number one spot. Their Quality score update effectively means that your ad must be judged relevant and useful to that keyword phrase in order to gain good rankings. Some see this update as a bad thing, while others recognise that now everyone has a chance to rank well for a keyword simply by writing effective and relevant ads for a keyword, not just bidding higher and higher.

How can PPc make you money via affiliate programs?

Affiliate programs are simply when you gain a commission by directing a customer to an affiliate site who then makes a purchase. You take a commission of this purchase. PPc is very useful in this way because it allows you to instantly direct traffic to an affiliate page through your affiliate link, without having to wait the months that it could take to get your own website ranking in the search engines.

PPc is also very useful because it is so trackable. You can keep a very clear account of exactly how much you are spending in ads vs how many affiliate commissions you are making. This is a very good feature of PPC advertising, you will come to learn that tracking is very important to your success in internet marketing.

PPC can also be very useful to direct to your own website rather than someone elses affiliate site. As previously mentioned the traffic is instant so you can have people at your website minutes after creating your PPC advertising account. Then you can either generate money off those visitors via your own products, directing them through to an affiliate link or most importantly building your own subscriber list who you can email various offers to from time to time. Its often said in affiliate marketing, that the money is in the list. The bigger the list, the more money you can leverage from it.

However it must be said that PPC advertising can be costly if not done correctly, because if the traffic you are paying for does not generate you any sales or affiliate commissions you could end up with a fat bill at the end of the month and nothing to show for it.

For this reason it is very important that you firstly familiarise yourself with PPC techniques and tracking, and secondly make sure you pick the right products. Theres nothing worse than paying for traffic to an affiliate site selling a product that no one wants to buy, you’d simply be throwing your money down the drain.

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